kerolorolino started because too many business owners were drowning in spreadsheets without getting real answers.
Newcastle, Australia2019 Three analysts met at a Newcastle business forum. We'd all watched clients make decisions based on incomplete financial pictures. One ran a manufacturing business that nearly collapsed because their accountant only looked backwards. Another was consulting for retail chains that couldn't forecast properly.
The problem wasn't lack of data. Everyone had mountains of it. What they needed was someone to translate numbers into decisions they could actually use next week.
By early 2020, we'd started kerolorolino in a Hunter Street office. Our first client was a local logistics company trying to figure out whether to expand their fleet. We spent three weeks analyzing their routes, seasonal patterns, and maintenance costs. They bought two trucks instead of five — and their profit margin jumped 18% that year.
These aren't corporate values pulled from a template. They're how we work every single day.
A 15% margin increase means nothing without knowing your industry average, seasonal patterns, or what your competitors are doing. We dig into what matters for your specific business.
You don't need another fifty-page document. You need to know if you should hire that person, open that location, or adjust your pricing. We focus on the actual choice you're trying to make.
Business moves fast. Waiting three weeks for analysis means the opportunity's gone. We've built processes that get you solid answers in days, not months — without cutting corners.
Financial jargon exists to make consultants sound smart. We explain things the way we'd want them explained to us — clearly, honestly, without the MBA speak.
If your previous analyst said expansion was a good idea, we'll ask why. If industry standards suggest one approach, we'll check if it applies to you. Assumptions cost money.
Sometimes the data says don't do it. We'll tell you that, even if it means losing a project. Your business staying healthy matters more than our next invoice.
We're not a massive firm with junior analysts doing the actual work. When you work with kerolorolino, you're working with people who've spent years in the trenches — not fresh graduates following templates.
Our team has experience across manufacturing, retail, services, and tech. We've seen businesses grow from two people to fifty. We've also seen ones that should have stayed small try to scale too fast.
Lead Financial Analyst
Spent twelve years at a Sydney investment firm before moving to Newcastle in 2018. Got tired of analyzing companies he'd never meet. Now works directly with business owners who actually care about the results. Specializes in cash flow modeling and expansion planning.
Operations Analyst
Former COO of a regional logistics company. Joined kerolorolino in 2021 after selling her business. Focuses on operational efficiency and cost structure analysis. Has a particular talent for finding expenses that don't actually contribute to results.
Started with three clients and a shared office space. Built our first custom financial modeling system because existing software wasn't flexible enough.
Expanded to twelve clients across Hunter region. Developed industry-specific analysis frameworks for manufacturing and retail sectors.
Moved to larger office on Hunter Street. Started offering scenario planning services after three clients asked for help navigating supply chain disruptions.
Brought Romy on full-time. Began working with service-based businesses and tech startups. Published quarterly business analysis reports for regional industries.
Added two associate analysts. Developed faster turnaround processes for urgent decisions. Started educational workshops for local business owners.
Working with thirty-eight active clients. Expanded services to include market entry analysis and competitive positioning. Still based in Newcastle, still focused on practical decisions.
If you're making a decision that could affect your business for the next few years, it's worth getting the analysis right. We're happy to discuss what you're trying to figure out — no obligation, no sales pitch.